Strategic Management：The Challenge of Creating Value

For advanced undergraduate or beginning MBA students, this textbook on strategic management provides both theoretical foundations and real world examples of key management functions in a global business context. Beginning with a section on strategic management concepts, the work covers strategic analysis, strategy development and implementation, and assessment and performance metrics. Chapters include color illustrations, specific study objectives, review questions and detailed case studies. The authors are professors of management from American, Australian, and UK universities. This is a revised second edition. Annotation Ac2012 Book News, Inc., Portland, OR (booknews.com)

Peter Fitzroy is Emeritus Professor of Marketing at Monash University, Australia, where he has taught strategic management for several years. He has held appointments at a number of institutions worldwide and has extensive experience in lecturing on management development programs in Asia, Australia, the UK and the US. He is actively involved in the Strategic Management Society, and served for many years on the editorial board of the Strategic Management Journal

James (Mac) Hulbert is Visiting Professor at Peking University, China and R. C. Kopf Professor Emeritus at Columbia University, USA. He has taught or held visiting positions at numerous institutions and has also taught on executive development programs worldwide. He has worked as a consultant with numerous global companies, including 3M, IBM, General Electric and Unilever. His research interests are strategy and planning, which have resulted in several published books and numerous articles in the Strategic Management Journal

Abby Ghobadian is Professor at the University of Reading, UK. He has taught or held visiting positions at a number of institutions in the UK, Europe and also at Monash University, Australia. His research interests are strategy and performance enhancement and he has published close to 100 journal articles, 7 research monographs and two edited books. He is the Chairman of the British Academy of Management and co-editor of the Journal of Strategy and Management