Communicating Strategy

Jones, a strategy and performance management analyst, demonstrates effective ways to communicate strategy in the corporate world by concentrating on delivery and generating enthusiasm among co-workers and subordinates. The author shows how tools, language techniques and practical information can be combined to communicate a strategy that co-workers will find compelling and easy to understand. Methods for circumventing stifling corporate policies are also discussed. Annotation c2008 Book News, Inc., Portland, OR (booknews.com)

Phil Jones is a strategy and performance management specialist. During his career he has helped many organizations develop, communicate and implement their strategy better in organizations as diverse as retail and investment banking, insurance, FMCG, utilities, leisure, manufacturing and IT services. He has worked in the UK, Europe, the US and Far East for organizations ranging from multi-nationals, FTSE100, SMEs, to start-ups. In the public sector he has helped organisations that include City Councils, MoD, NHS Trusts, the Department for Work and Pensions and Strategic Health. Phil's background includes a corporate strategy planning role and in the management team of a dot.com as well as extensive management consultancy experience with the niche consultancy Renaissance set up by Norton & Kaplan (authors of the original balanced scorecard books) as well as both KPMG and Price Waterhouse. He now runs Excitant Limited to help organisations turn strategy, into performance and results through their people.