MAX-E-MARKETING IN THE NET FUTURE

Max-e-MARKETING IN THE NET FUTURE BY STAN RAPP
Best-selling co-author of the MaxiMarketing trilogy
AND CHUCK MARTIN
Best-selling author of The Digital Estate and Net Future
Whatever business you are in─whether selling to the consumer or to other business, whether an e-company entrepreneurial venture or an established behemoth, whether selling a product or a service or an ingenious combination of both－putting the new Max-e-Marketing Imperatives to work in your business can pay off big in the months and years ahead.
Marching to a different drummer is dependent on a willingness to truly care about the customer in daring new ways. This “caring and daring” Maxi-e-Marketing mind-set must be drilled down to the very core of the business organization.
This book takes the unfamiliar forces driving success and failure in an uncertain world and turns them into powerful allies every company can use.

Stan Rapp is Chairman and CEO of McCann Relationship Marketing (MRM) Worldwide, and a member of the Board of McCann-Erickson WorldGroup. MRM is a global leader in CRM marketing practices, with offices in 33 countries. The former CEO of Rapp Collins Worldwide, he is a member of the Hall of Fame of the Direct Marketing Association and was recently honored by Advertising Age magazine and the Advertising Club of New York for his central role in shaping the history of advertising in the twentieth century. The five books co-authored by Stan Rapp and Tom Collins first predicted and then chronicled the shift from mass marketing to individualized marketing.

Chuck Martin, a popular online publisher, lecturer, marketer, and author, is Chairman and CEO of Net Future Institute, a U.S.-based think tank on the Internet and business. He has been a journalist at five daily newspapers and has been editor-in-chief of four national magazines. He was founding Publisher of Interactive Age and Vice President of Publishing and Advertising at IBM. He is the author of The New York Times bestseller, The Digital Estate, and most recently, Net Future.