E-BUSINESS OR OUT OF BUSINESS

Leverage the power of the Internet E-Business or Out of Business tells you how Oracle, a global leader in technological innovation and eTransformation, transformed itself to avoid being swallowed by the revolution it helped to launch. This guide is actually a detailed blueprint any company, including yours, can deploy, effectively using the Internet to institute its own global database, and compete successfully in the emerging digital economy. Author Mark Barrenechea, one of the executives who was central to Oracle's e-Transformation, tells you how to: * Reconcile new Internet business strategies with traditional bricks-and-mortar operations * Cut IT expenses and standardize business processes * Interact with each customer in consistent and effective ways * Accumulate customer information systematically and reconcile it with data already gathered * Deploy new products and processes internally -- the moment they become available * Consolidate separate databases and computer systems into a one-stop global database * Coordinate multi-vendor applications approaches * Integrate the automation of all business functions -- marketing, sales, service, call centers, field professionals, HR, financials, and procurement

Mark J. Barrenechea is a senior vice president in the CRM Products division of Oracle Corporation. He is a frequent and popular speaker at computer industry events. Mr. Barrenechea reports directly to Larry Ellison.