ENTREPRENEURIAL MANAGEMENT

Successful entrepreneur and author Robert J. Calvin uses his own knowledge and experience­­plus in-depth examinations of real-world start-up successes and failures­­to detail the human, technical, and financial issues that confront every new business. From spotting the right opportunity and writing a successful business plan to raising capital, enhancing productivity, and building customer loyalty, Entrepreneurial Management helps budding entrepreneurs master the planning and growth issues required to make any new business a success.

Robert J. Calvin is president of Management Dimensions, Inc., an international consulting firm specializing in start-up and early stage clients who range from the Fortune 500 to the Inc. 100. An adjunct professor at the University of Chicago Graduate School of Business, where he teaches new enterprise and small business management in the MBA program, Calvin is a popular teacher, busy consultant, successful entrepreneur, and executive. He has written numerous books, including Managing Sales for Business Growth, andProfitable Sales Management and Marketing for Growing Businesses. He is the author of the McGraw-Hill Executive MBA Series mainstay Sales Management--, winner of the Soundview Award for being one of the 30 best business books of 2000.