FOLLOW ME! CREATING A PERSONAL BRAND WITH TWITTER

Make the most of Twitter as a tool for creating a personal brand


Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.

* Details ways in which you can use Twitter to build a personal brand
* Shows you how to maximize Twitter s potential as a powerful marketing tool for your own benefit
* Encourages you to take advantage of Twitter s vast audience



Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Sarah-Jayne Gratton is a celebrity author, television presenter, popular speaker, and influential social media personality. She is listed among "Twitter's Top 75 Badass Women" by Bit Rebels and is one of Social Media Marketing Magazine's top 5 marketing book authors on Twitter. Follow her at @grattongirl #FollowMe.

Acknowledgments v
Credits vi
About the Author vii
Introduction: The Rise of the Personal xix
Immediacy and the Rise of the Social Consumer xx
A Cautionary Tale xxi
Emotions and Relationship Rituals xxiii
Part One: Twitter, You've Come a Long Way 1
Chapter 1: A Twitter-Centric Landscape 5
Chapter 2: 'Less' Is the New 'More' 15
Part Two: Creating and Showcasing Your Brand 21
Chapter 3: Building Brand 'You' 25
Chapter 4: Secrets of a Great Twitter Profile 43
Chapter 5: The Four Types of Tweets and Why They Matter 55
Chapter 6: Building Your Followers: Quality Versus Quantity 67
Chapter 7: Creating Your Twittertorial Calendar 77
Chapter 8: Your Brand, Your Show 87
Chapter 9: A Geography Lesson: The Global Power of Twitter 101
Chapter 10: Beyond Hashtags: Make Your Brand 113
Part Three: Twitter Branding Showcase Stories 123
Chapter 11: Empowering Health Care 127
Chapter 12: Changing the Job Market One Tweet at a Time 137
Chapter 13: Making Twitter Your Personal Brand Diary 143
Chapter 14: Social Media Entrepreneur at 17 157
Chapter 15: Meet the Twitter Ninja 165
Chapter 16: Tweeting around theWorld 179
Chapter 17: Putting Her Personal Brand in the Pink 189
Chapter 18: The 'Green' Giant of Twitter 199
Chapter 19: Twitter to the Power ofTwo 209
Part Four: Twitter Toolkit: Supercharge Your Brand 219
Chapter 20: Twitter Clients and Directories 223
Chapter 21: Curation Tools 233
Chapter 22: Metrics and Analysis Tools 243
Chapter 23: Miscellaneous Tools 251
Index 257