A Creator's Guide to Transmedia Storytelling ─ How to Captivate and Engage Audiences Across Multiple Platforms

From a transmedia pioneer, the first major how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers

More than a buzzword, transmedia storytelling -- the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media -- rapidly is becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling, by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses.

This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytelling will give you the tools and knowledge you need to create deeper forms of audience engagement.

Andrea Phillips is an award-winning transmedia writer and game designer, and one of the most widely kwn and experienced creators in the field. Her work includes an array of landmark transmedia projects for world-class companies: The Maester''s Path for HBO''s Game of Thrones, Routes Game for Channel 4 Education, The 2012 Experience for Sony Pictures, a just-launched Facebook game promoting human rights titled America 2049, and an as-yet unreleased social game promoting a new album for pop star Thomas Dolby, as well as the influential independent game Perplex City. Her projects have been covered in Wired, Boing Boing, Time, Fast Company, The Escapist, and The Guardian, among others. In 2010, she spoke at SXSW, the MIT Storytelling 3.0 conference, Foo Camp, ARGfest, and the NYC Transmedia Meetup. To date in 2011, she has spoken at DIY Days and SXSW, the NYC Transmedia Meetup, appeared on the Trans