商品簡介
An award-winning expert on social trends and new technologies examines the future of business through the lens of Comic-Con International
For those with a keen eye, the annual trade show Comic-Con International serves as a showcase for trends in technology, demographics, and globalization that shape economic development.
Award-winning business author and futurist Rob Salkowitz refers to it as a 'massive focus group and marketing megaphone' for Hollywood'and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. He offers an entertaining but substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry.
Publication is timed to coincide with Comic-Con 2012, which will draw more than 140,000 attendees and immeasurable press coverage
Salkowitz's astute business analysis combined with his entertaining portrayal of Comic-Con will draw a substantial crossover audience of serious business readers and fans of the show
The author's books Young World Rising and Generation Blend were selected as part of the Microsoft Executive Leadership Series; he has written for The New York Times, Forbes, Bloomberg Businessweek, and Fast Company
作者簡介
Rob Salkowitz (Seattle, WA) is founder and Principle Consultant for the communications firm MediaPlant, LLC.
