商品簡介
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:
* planning effective business strategy to meet goals * how successful marketing works* how organizations are structured and function* how to understand corporate finance* what affects how people work and effective human resources management * the importance of knowledge and culture.
This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
作者簡介
Morgen Witzel is Honorary Senior Fellow at the School of Business and Economics, University of Exeter, and editor in chief of Corporate Finance Review. He has lectured and written on many topics in business and management, including business in China, virtual organizations and management history. He has written nine books and over 300 articles and essays for journals including the Financial Times, The Smart Manager and European Business Forum. His works include the Biographical Dictionary of Management (Thoemmes Press, 2001), Builders and Dreamers: The Making and Meaning of Management (FT-Prentice Hall, 2001), Managing in Virtual Organizations (Thomson Learning, 2003) and Singular and Different: Business in China, Past, Present andFuture (Palgrave Macmillan 2004).
目次
1. Introduction 2. Strategy 3. Organization 4. Human Resources 5. Marketing 6. Production 7. Finance 8. Knowledge 9. Culture 10. The Manager
