商品簡介
Potter, an academic liaison librarian at the U. of York, UK, presents a guide to elements of marketing and branding for librarians in all sectors, including archives and special collections and academic, public, and special libraries. He addresses seven key concepts for marketing; the stages of strategic marketing; branding through a visual identity, promotional materials, and merchandise; building design, signs and displays, and marketing the space; utilizing websites, search engine optimization, mobile websites, email, and social media; new technologies like Quick Reader codes, geolocational apps, Web 2.0 catalogs, podcasts, wikis, slide sharing, and video marketing; collaborating with and reaching people; internal marketing; library advocacy; and tips for special collections and archives. Twenty-seven case studies from librarians from the US, Canada, the UK, Australia, Singapore, and New Zealand are provided. A companion website has additional case studies and other tools. Distributed in the US by Neal-Schuman. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
