商品簡介
Without a doubt, developing high-impact marketing is one of the toughest challenges for small and medium businesses.
The world of marketing is in the midst of a revolution, generating great new opportunities for entrepreneurs in Internet, street and stealth marketing. Instant Marketing for Almost Free presents tactics designed to deliver effective marketing quickly and at a low cost:
--Reaching out to Internet "communities"
--"Street" and other nontraditional advertisements
--Email marketing that's not spam
--And hundreds of other methods
Instant Marketing for Almost Free is a totally up-to-the-minute approach to marketing that will see businesses increasing their profits while reducing their marketing headaches.
作者簡介
Susan F. Benjamin has brought communications issues to the nation for almost twenty years. Publications from the Wall Street Journal to the Chicago Tribune have featured Susan's novel approaches, while her opinion pieces on language-related issues have appeared in USA Today, the Philadelphia Inquirer, the New York Daily News, Government Executive, and countless others. Her other books include Quick and Painless Business Writing (Career Press, December 2006) and Words at Work: Business Writing in Half the Time with Twice the Power (Perseus, 1997).
As a speaker, Susan has appeared on CNN and National Public Radio and other broadcasts. She has trained over one hundred thousand federal and private-sector employees in numerous venues and has given keynote and other addresses. Her clients have included the Carnegie Mellon Executive Program, the National Geospacial-Intelligence Agency, Liberty Mutual Insurance Group, Fleishman Hillard International Communications, and many others.
A former professor, Susan mentored academics at Harvard University and MIT. She participated in the White House initiative on plain language under the Clinton administration, overseeing the revision of countless documents affecting millions of citizens each year. Her clients included the State Department, Department of Defense, Food and Drug Administration, as well as hundreds of private-sector organizations.
Susan's research includes assessments of organizational communication processes and studies on how language affects reader responsiveness. Articles about these findings have appeared in numerous publications, including Scribes Legal Journal, Government Executive, and Employment Management Today.
Susan studied philosophy and writing at Boston University and Bennington College. She received her master's in writing from Lesley College, where she worked with C. Michael Curtis, senior editor of the Atlantic.
Visit Susan's website at instantmarketingforalmostfree.com.
