商品簡介
Kapoor (chairman and managing director, Samsika Marketing Consultants Pvt Ltd, India) provides a revised second edition of his slim volume on how to create winning brands. His nine shaastras (literally translated as sciences) illustrates his findings and instruction against a backdrop of current and relevant Indian examples from a variety of indistries. This second edition offers more brand examples and the most current trends as seen through strategic analysis. The book is a step-by-step guide written in an evocative, conversational manner. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
