商品簡介
Miller (organizational behavior, Hull U. Business School, UK) gathers international contributors in this overview of the key subjects and debates that make up the general area of business and management and the core areas that MBA students will be studying. The book is written in plain language and an accessible style for those embarking on an MBA program; it will also be useful to undergraduates in business and management. Coverage encompasses organizational behavior, human resources management, marketing, accounting and finance, economics, operations management, corporate social responsibility, and strategic management. These chapters not only present key theories and concepts; they also offer an analysis of underlying assumptions and a review of alternative versus traditional perspectives. The book's final two chapters cover research approaches and study skills. Learning features include chapter overviews and key points, reflection questions, cases, mathematical formula boxes, and definitions. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
