滿額折
Case Study Research for Business
商品資訊
ISBN13：9781849207775
替代書名：Case Study Research for Business
出版社：SAGE Publications UK
作者：Jillian Dawes Farquhar
出版日：2012/03/05
裝訂／頁數：平裝／134頁
規格：24.1cm*17.1cm*1.3cm (高/寬/厚)
商品簡介
商品簡介
Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work. The book takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. It covers contemporary topics such as research ethics and includes practical examples from all areas of business. Pedagogical features including vignettes, exercises and cases which directly relate to business research.
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