商品簡介
Halve, a branding consultant in India, analyzes the development of 12 established, successful Indian brands that have survived competitive challenges and changes in customer preferences in India's hypercompetitive marketplace. These brands of consumer goods, durables, media, and services not only use advertising well; they use advertising as creative expression. Cadbury Dairy Milk Chocolate, Saffola cooking oil, Maggi 2-Minute Noodles, and Hero Honda are some of the brands profiled. B&w photos from advertisements are included on every page. The book will be of interest to brand practitioners, business managers, and students. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
