Darwin's Brands—Adapting for Success
商品資訊
系列名：Response Books
ISBN13：9788132107156
替代書名：Darwin's Brands
出版社：SAGE Publications UK
作者：Anand Bhaskar Halve
出版日：2012/02/06
裝訂／頁數：平裝／168頁
規格：23.5cm*17.8cm*1.3cm (高/寬/厚)
定價
：NT$ 1650 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：49 點
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Halve, a branding consultant in India, analyzes the development of 12 established, successful Indian brands that have survived competitive challenges and changes in customer preferences in India's hypercompetitive marketplace. These brands of consumer goods, durables, media, and services not only use advertising well; they use advertising as creative expression. Cadbury Dairy Milk Chocolate, Saffola cooking oil, Maggi 2-Minute Noodles, and Hero Honda are some of the brands profiled. B&w photos from advertisements are included on every page. The book will be of interest to brand practitioners, business managers, and students. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
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