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Handmade to Sell ─ Hello Craft's Guide to Owning, Running, and Growing Your Crafty Biz
- ISBN13：9780307587107
- 替代書名：Handmade to Sell
- 出版社：Random House Inc
- 作者：Kelly Rand; Christine Ernest; Sara Dick; Kimberly Dorn; Jaime Zollars (ILT)
- 裝訂／頁數：平裝／175頁
- 規格：21.0cm*15.9cm*1.3cm (高/寬/厚)
- 出版日：2012/07/10
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作者簡介
商品簡介
Business advice for enterprising crafters, by crafters
No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:
‧ Developing successful product lines
‧ Copyrights and trademarks
‧ Taking perfect product shots
‧ Using analytics to boost your online sales
‧ Selling at fairs, shows, and other retail outlets
‧ Diversifying income through licensing and teaching
‧ Hiring and outsourcing
Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
No one knows more about helping handmade businesses than Hello Craft, the nonprofit trade association for crafty entrepreneurs. Written by the directors of Hello Craft, Handmade to Sell is the most complete, up-to-date, and authoritative guide for DIYers seeking to learn every aspect of selling, marketing, and branding. Based on the Summit of Awesome, Hello Craft’s annual business conference, this book covers topics including:
‧ Developing successful product lines
‧ Copyrights and trademarks
‧ Taking perfect product shots
‧ Using analytics to boost your online sales
‧ Selling at fairs, shows, and other retail outlets
‧ Diversifying income through licensing and teaching
‧ Hiring and outsourcing
Throughout, you’ll find expert tips and invaluable strategies and advice from some of the most successful indie crafters and artisans. Whether you’ve only contemplated selling your crafts or want to grow an existing handmade business, Handmade to Sell offers essential guidance for anyone who has ever dreamed of making a living from what they create.
作者簡介
KELLY RAND is a cofounder and executive director of Hello Craft, a director of the Summit of Awesome, a Crafty Bastards organizer, and coeditor of CraftingaGreenWorld.com. CHRISTINE ERNEST is Hello Craft’s communications director. SARA DICK is the CEO of Hello Craft and a director of the Crafty Bastards arts fair. KIMBERLY DORN is a cofounder of Crafty Bastards and Handmade Mart.
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