商品簡介
Who first coined the phrase “graphic design,” a term dating from the 1920s,or first referred to themselves as a “graphic designer” are issues still arguedto this day. What is certain is that the kinds of printed material a graphicdesigner could create were around long before the formulation of such aconvenient, if sometimes troublesome, term.Here David Jury explores how the “jobbing” printer who producedhandbills, posters, catalogues, advertisements, and labels in the eighteenth,nineteenth, and early twentieth centuries was the true progenitor of graphicdesign, rather than the “noble presses” of the Arts and Crafts movement.Based on original research and aided by a wealth of delightful and fullycaptioned examples that reveal the extraordinary skill, craft, design sense,and intelligence of those who created them, the book charts the evolution of“print” into “graphic design.” It will be of
