Understanding Media Economics
商品資訊
ISBN13：9781412930772
替代書名：Understanding Media Economics
出版社：SAGE Publications UK
作者：Not Available (NA)
出版日：2013/05/01
裝訂／頁數：平裝／216頁
規格：23.5cm*16.5cm*1.3cm (高/寬/厚)
版次：2
商品簡介
'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of Amsterdam
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.
The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication.
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