商品簡介
Author Farwell explains elements and applications of strategic communication, using examples from his career as a consultant to the US Department of Defense and Special Operations Command. Writing in a style accessible to general readers as well as policy makers, Farwell challenges the view that the Pentagon should avoid characterizing its activities as influence. The book begins with a review of concepts and definitions employed by the DoD and an in-depth look at various forms of strategic communication: psychological operations, propaganda, public affairs, and diplomacy. Part 2 examines the words, images, and other elements of strategic communication. Part 3 analyzes historical and contemporary examples of the use of strategic communication in campaigns of influence, and part 4 examines TV and radio as weapons of strategic communication. The book closes with recommendations for more effective strategic communication. The author is affiliated with the Canada Center for Global Security Studies at the University of Toronto. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)
作者簡介
James P. Farwell is an expert in communication strategy and cyber war who advises the US Department of Defense and the US Special Operations Command on a range of global initiatives and actions, including strategic communication. He is also a senior research fellow in strategic studies at the Canada Centre for Global Security Studies in the Munk School of Global Affairs at the University of Toronto. He is the author of the highly acclaimed The Pakistan Cauldron: Conspiracy, Assassination, and Instability.
