History and Strategy
商品資訊
系列名:Advances in Strategic Management
ISBN13:9781781900246
替代書名:History and Strategy
出版社:Emerald Group Pub Ltd
作者:Steven Kahl (EDT); Michael Cusumano (EDT); Brian Silverman (EDT)
出版日:2012/09/03
裝訂/頁數:精裝/350頁
規格:22.9cm*15.9cm*3.2cm (高/寬/厚)
定價
:NT$ 12479 元若需訂購本書,請電洽客服 02-25006600[分機130、131]。
商品簡介
商品簡介
This work examines how history and strategy research can inform each other and how historical analysis can be done within the field of strategy. Chapter-length studies apply theoretical frameworks including institutional entrepreneurship, industrial organization, political theory, and business models. The studies use a range of empirical methods, from single cases through large-sample statistical estimation. The first part of the book looks at innovation, with chapters on the development of wi-fi and licensing strategies in the absence of regulation. Part 2 explores history and industry evolution, with material on the legitimization of the universal credit card industry and introducing the M-Form in two Dutch banks. Part 3 presents analytical narratives on the failure of institutional entrepreneurship and the long-run success of Depression-era cultural products. Kahl teaches business at Dartmouth College. There is no subject index. The book is distributed in North America by Turpin Distribution. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
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