Green China ─ Sustainable Growth in East and West

China is creating the third growth wave in the sustainable sector. This greening of the Chinese economy offers threats and opportunities for Western organizations. Getting a piece of this new cake requires strategic innovations in both policy and corporate strategy. Based on the theory of strategic innovation and their extensive practical experiences in doing business with China, the authors propose potential areas and activities for strategic innovation in the West in response to Green China.

Professor Dr. Taco C.R. van Someren is founder of Strategic Innovation Theory. His PhD (summa cum laude) thesis published in 1991 at the Tinbergen Institute on “Innovation, Emulation and Time” is one of the first book in this field. Educated as an economist in Erasmus University, he enriched his knowledge as manager in consumer goods industry, partner at KPMG (The Netherlands) and co-founder and Geschaftsfuhrer of Germans KPMG Sustainability, Professor and guest Professor at Dutch and Chinese universities. He is Seconded Innovation Expert at the European Commission. He founded Ynnovate in 2003. Ynnovate is an international operating investment and advisory company specialized in sustainable growth and creating organizations of the future. It provides tailor-made high level business solutions for governmental and private corporations in sectors such as energy, water, automotive, chemicals, manufactory and professional services. He is author of several books and numerous articles. Dr. Shuhua van Someren-Wang is born and raised in China and lives since 1997 in Europe. She was the first woman in China receiving a PhD on sustainability management (1996) and was the co-founder of the first sustainability advisory organization in China. She built up her experiences working at both Chinese and European governments and firms. She now advises (central) government and multinationals on China strategy. She shares this knowledge by teaching at several universities and writing articles and books.