商品簡介
Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.
Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital.
Charged with cutting-edge content and ideas, Velocity presents the seven new laws all businesses need to face to thrive, including 'Convenient is the Enemy of Right', 'It's Easier Done Than Said' and 'Have a Purpose Larger Than Yourself'. Highly thought-provoking and utterly engaging, Velocity will turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.
作者簡介
Ajaz Ahmed is the founder of AKQA, the world's largest independent innovation agency whose clients include Gap, Heineken, Ferrari, Nike, USPS, Virgin, Visa, Volkswagen, Warner Brothers, and Xbox 360. The privately held company has offices in London, San Francisco, New York, Paris, Washington D.C., Amsterdam, Berlin, Shanghai, and San Salvador. Stefan Olander is the vice-president of digital sport at Nike and one of the world's leading digital innovators. He has led many of Nike's most cutting-edge initiatives, including the revolutionary Nike+ experience developed in partnership with Apple. He lives in San Francisco. Richard Branson is best known for his Virgin Group of more than 400 companies.
