The China Strategy ─ Harnessing the Power of the World's Fastest-Growing Economy

China has traditionally been viewed as a source of inexpensive exports and a potential market for multinationals. But now it's experiencing an unexpected rise in entrepreneurship and the emergence of a sizable middle class with sophisticated tastes. Tse (chairman for China, Booz & Company) explores these quickly changing features of the Chinese economy and explains how companies must adapt or even start developing their strategies to cope with an ever growing Chinese economy in increasingly integrated worldwide markets. Although less apparent, communist rule continues and the author expects official China to continue into the foreseeable future, creating an unprecedented non-democratic but market-driven society. He cites the media industry, for example, noting how it is both tightly restricted on political subjects, but remarkably free and vibrant in the areas of entertainment, lifestyle and sports. This paperbound reprint of the 2010 clothbound edition contains a new foreward. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)