商品簡介
Marketing is the main but often belittled factor affecting business success, according to Foote (founder/editor, Creative Business newsletter). He explains strategies and tactics, the requirements of the new promotional media environment, successful presentation pitches, and post-marketing follow-up that distinguish creative businesses. Appendices include examples of marketing mistakes; definitions, examples, and ways to improve branding; samples and forms (e.g., basic marketing plan, creative review checklist); and a basic marketing glossary. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
