商品簡介
This book provides an analysis of the death of print journalism as a result of the rise of the Internet. Those who believe print is not dead may not agree with the conclusions of the author, business consultant Keith L. Herndon, but he makes a strong argument. Herndon is an expert advisor for corporations on using Internet media, and the book is written from the perspective of business analysis. Though the author avoids technical jargon, he writes like a business consultant rather than a journalist; the prose is slow and some background in economics is helpful. He focuses on the Internet in relation to the response of newspapers to early videotext experiments and the rise of cable television. The social role of journalism, changes in newspaper ownership, and the conflict between public-service and high-profit-margin models of running a newspaper are not part of this book. As a result, its audience will be professional business readers rather than general readers or those interested in journalism, society, or the Internet. Annotation c2012 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Keith L. Herndon, PhD (Curtin University’s Department of Internet Studies), is a strategic research consultant. His long career in media and technology includes experience as a reporter, editor, and new media executive. He also has taught research methods, ethics, management, and other media courses at Kennesaw State University and the University of Georgia.
