商品簡介
Everything depends on the level of personality development along the Personality Continuum, begins Albanese (marketing, Kent State U.), and everything is systematically related to everything else along its four ranges of normal, neurotic, primitive, and psychotic. Integrating insights from economics, sociology, anthropology, and psychology, he says, it provides the grand template for a human understanding of consumer behavior. Annotation c. Book News, Inc., Portland, OR (booknews.com)
作者簡介
PAUL J. ALBANESE is Assistant Professor of Marketing at Kent State University. An economist by training, he has spent the past 20 years researching personality and consumer behavior.
