CRM Fundamentals
商品資訊
ISBN13：9781430235903
替代書名：CRM Fundamentals
出版社：Springer-Verlag New York Inc
作者：Scott Kostojohn; Mathew Johnson; Brian Paulen
出版日：2011/10/10
裝訂／頁數：平裝／232頁
規格：24.1cm*19.1cm*1.3cm (高/寬/厚)
定價
：NT$ 2250 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：67 點
商品簡介
作者簡介
商品簡介
"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover.
作者簡介
Scott Kostojohn acts as sales director and CRM architect for Madrona Solutions Group, a leading Seattle-based customer relations management consulting firm. Scott leverages his significant experience with various CRM platforms to support Madrona s clients during complex implementations. Prior to joining Madrona, Scott worked for Microsoft in a variety of roles, including product strategy with the Microsoft Dynamics CRM product development team. Previously, he was a CRM consultant at Equarius (now EMC), helping clients around the country implement CRM software solutions. Scott holds a bachelor of science degree in mechanical engineering from Cornell University.
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