The Routledge Course in Business Chinese
商品資訊
ISBN13:9780415668033
替代書名:The Routledge Course in Business Chinese
出版社:Taylor & Francis
作者:Qinghai Chen; Le Tang; Qiuli Zhao
出版日:2012/07/20
裝訂/頁數:平裝/256頁
規格:28.6cm*20.3cm*1.9cm (高/寬/厚)
定價
:NT$ 2860 元優惠價
:
90 折 2574 元
無庫存,下單後進貨(到貨天數約45-60天)
下單可得紅利積點:77 點
商品簡介
目次
商品簡介
The Routledge Course in Business Chinese has been specifically designed for students in the fourth year of language learning or above who wish to progress their language training and prepare to tackle real-life business situations confidently and effectively.
Designed to prepare students for the world of business, The Routledge Course in Business Chinese presents timeless business knowledge through topics ranging from frequently occurring business activities, economic systems and phenomena, to issues of common interest. Topics include: the stock market, international trade and economic recession and inflation.
Business knowledge is presented as a means to facilitate language learning, while the content-based materials enhance cultural awareness. The course focuses primarily on developing advanced language skills with particular emphasis on formal styles and business terminology.
Students are supported and guided through the course as they develop the skills they need to continue learning for themselves. Students are encouraged and inspired to explore and keep up-to-date with new developments in China’s economy through their own efforts, thus developing an independent learning style and connecting classroom learning to the real-world.
Key features:
focuses on practical language skills and language learning skills
foundation in the common core of the language reinforced through task-based exercises to encourage language use
provides timeless topics as a foundation and encourages students to acquire recent information to supplement this through their own efforts thus guiding them to make the necessary connections between the classroom and the real world.
By the end of this rewarding course students will have the language skills and learning skills required to deal effectively with a range of business situations and the skills to prepare themselves for any future business encounters.
Designed to prepare students for the world of business, The Routledge Course in Business Chinese presents timeless business knowledge through topics ranging from frequently occurring business activities, economic systems and phenomena, to issues of common interest. Topics include: the stock market, international trade and economic recession and inflation.
Business knowledge is presented as a means to facilitate language learning, while the content-based materials enhance cultural awareness. The course focuses primarily on developing advanced language skills with particular emphasis on formal styles and business terminology.
Students are supported and guided through the course as they develop the skills they need to continue learning for themselves. Students are encouraged and inspired to explore and keep up-to-date with new developments in China’s economy through their own efforts, thus developing an independent learning style and connecting classroom learning to the real-world.
Key features:
focuses on practical language skills and language learning skills
foundation in the common core of the language reinforced through task-based exercises to encourage language use
provides timeless topics as a foundation and encourages students to acquire recent information to supplement this through their own efforts thus guiding them to make the necessary connections between the classroom and the real world.
By the end of this rewarding course students will have the language skills and learning skills required to deal effectively with a range of business situations and the skills to prepare themselves for any future business encounters.
目次
Introduction. To Fellow Instructors of Business Chinese. Preparatory Business Chinese Warm-up Lesson. Lesson 1 Stock Market and Real Estate Market. Lesson 2 Foreign-exchange Market and Exchange Rate. Lesson 3 Marketing. Lesson 4 International Trade Lesson 5 Business Administration Lesson 6 Transnational Operations. Lesson 7 Ownership and Modes of Operation. Lesson 8 Economic Recession and Inflation Lesson 9 Taxation. Lesson 10 Personal Finance Management and Insurance. Lesson 11 Intellectual Property. Lesson 12 Business Ethics and Social Responsibility. Appendix A Chinese-English Glossary of Words and Expressions. Appendix B Index of Language Tips. Appendix C Index of Notes.
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