Managing Your Business Data ─ From Chaos to Confidence

As a businessperson, you probably have more data available than ever before. For many, more data just fuels the fire of their love/hate relationship with it. You love it when it gives you good information about how to compete more effectively. But, you hate it when you can’t get sales figures in time. This book was written for those who want to understand the lifeblood of their company, who want to be able to make better decisions, and who know that managing information is the best way to protect and grow a business. This book is designed to help you think about the use of data and its impact on your daily operation. It provides practical guidance to balance the use of hard facts and professional instincts; how to identify and focus on the numbers that matter; how to meet risk and security standards; and how to grow a data culture and make it work for you.

Theresa Kushner is a journalist-turned-marketer who has spent her entire career in high-tech marketing with Texas Instruments, IBM and Cisco Systems. She is currently the director of customer intelligence at Cisco Systems. Her team is responsible for data quality and business intelligence governance for worldwide marketing. Maria Villar is an IT professional with over twenty-five years of experience in technology re-engineering and enterprise data management. She has held senior executive positions in both the technology and financial sector that included responsibilities for data quality, governance, architecture, and database technology solutions.