商品簡介
While Mohandas K. (Mahatma) Gandhi was famously derided by Winston Churchill as a "half naked fakir," little attention has been paid to Gandhi's sartorial choices as a powerful form of symbolic communication. Gonsalves (sciences of social communication, Salesian Political U., Italy) analyzes Gandhi's symbolic use of cloth and clothing, focusing on his promotion of the home-manufacture and exclusive use of khadi as a means of uniting Indians and promoting independence. In conducting the analysis, he employs Western communication theories such as the semiotics of Roland Barthes, the anthropology of performance of Victor Turner, and the dramaturgical analysis of Erving Goffman. Annotation c2010 Book News, Inc., Portland, OR (booknews.com)
