滿額折
Pragmalytics
商品資訊
ISBN13：9781475959567
替代書名：Pragmalytics
出版社：Textstream
作者：Cesar A. Brea
出版日：2012/10/27
裝訂／頁數：平裝／148頁
規格：22.9cm*15.2cm*0.6cm (高/寬/厚)
商品簡介
商品簡介
REACTIONS TO "PRAGMALYTICS"
""This is really good... full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives... a grounded human starting place that lets you make better decisions.""
-Ben Kline, ex CSO/CMO, Leo Burnett
""This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable.""
-Bob Neuhaus, Global Sector Head - Financial Services, TNS
""This book presents practical advice with good examples and an easyto-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way.""
-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group
""This is really good... full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives... a grounded human starting place that lets you make better decisions.""
-Ben Kline, ex CSO/CMO, Leo Burnett
""This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable.""
-Bob Neuhaus, Global Sector Head - Financial Services, TNS
""This book presents practical advice with good examples and an easyto-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way.""
-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group
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