商品簡介
REACTIONS TO "PRAGMALYTICS"
""This is really good... full of common sense approaches that not only blend analytics and creativity, but hold everyone's thinking to a behavioral set of imperatives... a grounded human starting place that lets you make better decisions.""
-Ben Kline, ex CSO/CMO, Leo Burnett
""This is a must read for business executives confronting the digital imperative. Brea's lively prose is on-point, provocative, and actionable.""
-Bob Neuhaus, Global Sector Head - Financial Services, TNS
""This book presents practical advice with good examples and an easyto-read style. I recommend it to senior marketing executives trying to approach multi-channel strategies in a more manageable way.""
-Jeffrey Hupe, Founder, Phronesis Group, LLC, and former VP Global Strategy and Innovation, The Nielsen Group
