A Critical Introduction to Business and Financial Journalism—Churnalism, Complacency and Collusion
商品資訊
ISBN13：9780745332048
出版社：Palgrave Macmillan
作者：Keith J. Butterick
出版日：2014/06/20
裝訂／頁數：精裝／248頁
規格：22.2cm*14cm*2.5cm (高/寬/厚)
定價
：NT$ 6900 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
商品簡介
A Critical Introduction to Business and Financial Journalism provides a definitive analysis of financial and business journalism - its origins, how and why it developed and how it shapes and influences political debates. Keith J. Butterick provides a compelling explanation for why big business needs the press and why the press needs big business. The book cuts through the fog of misreporting which occurred during the recent financial crisis, explaining just why so much that passes for financial journalism is inadequate.Butterick sheds light on an area of journalism which is little understood, revealing the models by which it operates and why business and financial journalism continues to be more successful than other sectors of the printed media. It will be essential reading for students of journalism and media studies.
作者簡介
Keith Butterick is director of the Huddersfield Centre for Communication Research at the University of Huddersfield and the author of Introducing Public Relations Theory and Practice (2011). He is an award winning business journalist, magazine editor and director of a financial Public Relations consultancy.
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