商品簡介
Planning is essential to creating a competitive advantage
for your small business, and properly done, it can actually be fun. That is the
message of this thorough guide, written in easy-to-follow, nontechnical
language that you don't need an MBA to understand. In what areas will your
business specialize? What are some of the resources you will need, and
challenges you will face? How much do you want your company to grow? Once you
have established a vision of your business's future, you will be on your way to
making it a reality.
Topics covered include:
Creating a business model
Identifying and beating the competition
Calculating expenses
Determining whether you need additional capital
Avoiding common mistakes
Writing your executive summary
Developing a marketing strategy
Evaluating your team
Analyzing your progress
And more!
Whatever your background and whatever kind of business you
dream of starting, this latest installment in our popular Pocket Small Business
Owner's Guide will help you to
achieve your goals!
