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Behavioural Economics in Consumer Policy

Behavioural Economics in Consumer Policy

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:NT$ 6600 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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作者簡介

商品簡介

One of the main questions pertaining to policy interventions in consumer policy nowadays is: What to do with behavioral insights? This book presents a systematic research method for assessing policy questions from an economic and a behavioral economic perspective. Policy makers, practitioners, and academics alike can draw relevant insights from the application of behavioral economics to policy. By focusing upon the issue of standardized consumer contract terms, the research exemplifies how behavioral insights can improve consumer policy. The common core in European legal systems regarding standard terms consumer policies is reviewed, which leads to the conclusion that policy makers should look beyond information disclosure and consumer vigilance. This shift in policy focus constitutes insight that would not have resulted but for the application of behaviural insights to the issue of standard terms in consumer contracts.

作者簡介

Hanneke A. Luth Ph.D LL.M is a self-employed management and strategy consultant, specialising in cyber and information security issues. Hanneke graduated cum laude from the Erasmus University Rotterdam in Law and Economics (Erasmus Mundus), after obtaining degrees both in Economics (master; bachelor) and in Law (bachelor). She also obtained her doctorate in 2010 in Law and Economics (Erasmus Mundus), with her dissertation ‘Behavioural Economics in Consumer Policy’. Erasmus Mundus took Hanneke to various locations across Europe and beyond for her studies, such as Bologna, Ghent, Hamburg and Berkeley (USA). She has been involved with the Erasmus Mundus Students and Alumni Association (EMA) from its inception, serving as member of the Launch Committee and first President of the Association. She has served on the EM Selection Board, and has been involved in several policy discussions regarding European Higher Education both with the European Commission and the European Parliament. As a strategy consultant, Hanneke has worked mostly for the National Government, on issues varying from cyber security to social economic studies and impact of industrial reform. She is currently part of the Taskforce Information Security of the Ministry of Internal Affairs, advising organisations in the public sector on improving their information security.

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定價:100 6600
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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