商品簡介
Although textbooks on strategic marketing abound, few attempt to actually train the user in developing creativity. This book does just that, featuring 20 specific creative advertising techniques, along with guidelines for brainstorming. Yet it is also academic in tone, using phrases like dialogic relationships or advertising chronotypes. Karimova also draws upon strategies such as the trigger concept technique and explores the growing reality of ambient advertising. The examples are truly international and even reflect some situations in Iran. The book includes 60 color photographs, portraying both print and television images at key advertising moments. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)
