Decide—Better Ways of Making Better Decisions
商品資訊
ISBN13:9780749466299
出版社:Kogan Page Ltd
作者:David Wethey
出版日:2013/03/28
裝訂/頁數:平裝/208頁
規格:22.2cm*15.2cm*1.9cm (高/寬/厚)
定價
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商品簡介
作者簡介
商品簡介
Everybody has to make decisions. In companies, everyone from the CEO downwards is paid to make decisions, but there is little specific training in the practice. There are plenty of courses in financial management, people management, supply chain management, and negotiation skills - but what about decision making skills? As individuals we also face important decisions through our lives, and can benefit from understanding what works and what is less likely to.
As well as being thought-provoking, Decide is practical in its approach and sets out a clear decision making model, that if properly followed will enable the reader to make or contribute to effective decisions, whether the time available is 60 days (the average time for a project), 60 hours (the weekend you often have to mull over an important issue), 60 minutes (the duration of a normal meeting, or 60 seconds (often much less), the time frame available to combat servicemen and women, and workers in the emergency services.
This book is aimed at both a broad business and professional audience - and at the general reader. It is not filled with jargon or complicated business models. It uses universal and interesting case studies to build its argument. These case studies don't just come from business, but from politics, the medical world, the military, and also from the fields of sport, gambling, and even sexual attraction.
As well as being thought-provoking, Decide is practical in its approach and sets out a clear decision making model, that if properly followed will enable the reader to make or contribute to effective decisions, whether the time available is 60 days (the average time for a project), 60 hours (the weekend you often have to mull over an important issue), 60 minutes (the duration of a normal meeting, or 60 seconds (often much less), the time frame available to combat servicemen and women, and workers in the emergency services.
This book is aimed at both a broad business and professional audience - and at the general reader. It is not filled with jargon or complicated business models. It uses universal and interesting case studies to build its argument. These case studies don't just come from business, but from politics, the medical world, the military, and also from the fields of sport, gambling, and even sexual attraction.
作者簡介
David Wethey has had a unique insight into hundreds of companies, first as a successful ad man and over the last 23 years running his own consulting practice Agency Assessments International (AAI). AAI specializes in helping some of the world's largest companies in an important area of decision making, the selection of their advertising agencies and marketing partners.
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