Changeology is about influencing the behavior of human beings for the better. The book is relevant to change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, and tobacco and drug use. It is aimed at a worldwide audience of professionals and individuals who are acting to make change in their corporations, cities, and neighborhoods, as well as in their own lives.
The pressing issues of today clamor for solutions, yet to a surprising degree, past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding and replaces them with the best of what we know from social and motivational psychology and lessons from projects that have worked.
Changeology simplifies a vast body of theory and practice into six principles: buzz, hope, enabling environments, sticky solutions, "can do" and the right inviter. These are explained with compelling real-life case studies and a look at the hard evidence. The book is written in an easy, accessible style, with plenty of anecdotes and stories.
Les Robinson is a former social marketer who lent communication finesse to citizen campaigns against sand mining, freeways, landfills, and Sydney's only household waste incinerator (now closed). He is now Australia's most experienced and knowledgeable change facilitator and a consultant to government agencies and councils in areas such as health, sustainability, road safety, and emergency management. He runs his own business, Enabling Change.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
