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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Routledge Handbook of Sport Communication
90折

Routledge Handbook of Sport Communication

定  價:NT$ 13800 元
優惠價:9012420
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavourial, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications.

Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

作者簡介

Paul Pedersen is Professor of Sport Management at Indiana University, USA, and founding editor of the International Journal of Sport Communication.

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優惠價:90 12420
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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