商品簡介
Farney (web services librarian, U. of Colorado-Colorado Springs) and McHale, a Denver librarian, describe the features of the different web analytic tools commonly used by libraries, the custom reports libraries can generate to track website traffic, and techniques for sharing data with library staff. Contributed case studies demonstrate how libraries can use the data during the website redesign process, track catalog searches with Google Analytics, and monitor security issues through the statistical capabilities of WordPress and Drupal. A glossary and b&w screenshots are provided. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)
