滿額折
Global Communication ─ Theories, Stakeholders, and Trends
商品資訊
ISBN13：9781118622025
出版社：JOHN WILEY & SONS;LTD
作者：MCPHAIL
出版日：2014/01/13
裝訂／頁數：平裝／416頁
規格：24.8cm*19.1cm*1.3cm (高/寬/厚)
版次：4
商品簡介
作者簡介
商品簡介
Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field.
- A new edition of the most definitive text on multi-national communication and media conglomerates, each chapter updated with extensive new details
- Covers the expanding area of global communication and describes major multimedia conglomerates, particularly in the USA, including the purchase of NBC-Universal by Comcast and Disney's expansion in China
- Includes new information on the phone hacking scandal by News Corporation’s employees in the UK
- Explains the significant changes in the communication industry both in the US and elsewhere
- Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring
- Offers an updated companion website with instructor's manual, test banks and student activities, available upon publication at www.wiley.com/go/mcphail
作者簡介
Thomas L. McPhail is an international media critic and the Chair of Theatre, Dance, and Media Studies and Fellow in the Center for International Studies at the University of Missouri-St. Louis. He began his career with the eminent media scholar Marshall McLuhan. McPhail is author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.
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