SEO Made Easy ─ Everything You Need to Know About SEO and Nothing More

SEO Made Easy is today’s most practical, actionable, plain-English guide to modern search engine optimization. Building on his global best-seller Outsmarting Google , renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month. Throughout, he draws on a deeply technical understanding of search engine structure and algorithm, as well as a broad, psychological understanding of what motivates people to search.

Revamped throughout to reflect the latest search innovations and trends, SEO Made Easy includes extensive coverage of today’s emerging revolution in social search, and its powerful implications for marketers. As in Outsmarting Google , Bailyn exposes long-propagated SEO myths and presents up-to-the-minute tactics proven to improve your site’s rankings. Coverage includes:

• Today’s five indispensable ingredients of successful Google optimization
• Powerful new “conversion optimization” techniques based on analysis of 200+ businesses online
• 17 powerful strategies for link building, the #1 optimization skill
• Utilizing keyword tools to find unique business niches
• Using the “Nuclear Football” to attract search results from thousands of long tail keywords
• Tracking your progress with Google Analytics and other helpful tools
• Understanding Panda, Penguin, and other recent Google algorithm updates
• Optimizing for Yahoo!/Bing as well as Google

Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Google and Outsmarting Social Media . He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children’s websites online.

Currently, he offers marketing services through his company, First Page Sage. Under Evan’s tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.

Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.