This user-friendly guide to evaluating apparel quality presents the roles of product designers, manufacturers, merchandisers, testing laboratories, and retailers from product inception through the sale of goods, to ensure customer satisfaction. Contents provide an overview of quality characteristics and cues, consumer influences and motivations impacting purchasing decisions, perceptions of quality in relation to apparel manufacturing and production processes, and assembly techniques in regard to price point and desired quality level of a product. A key aspect of the book is the focus on both U.S. and International standards and regulations required for apparel quality, performance, and safety.
