The Job Seeker Manifesto ― The Job Search Marketing Plan

Every job search starts with a declaration of what you want and why you should have what you want. You must understand what makes you uniquely suited for the job you want. Your manifesto provides a unique approach to your job search reflected in your job search marketing plan, the tools you choose, and the way you choose to describe yourself to others. First you need a job search marketing plan to outline the core elements of your job search. By putting energy and thought into a plan in the beginning, you can focus on how to get what you want during your search. The techniques in this book can apply to young and old, professional and laborer, executive and office worker. The trick is making a plan that works for you, understanding who you are and what you have to offer, then working the plan until you get what you want.

Katherine Burik is an energetic and creative leader with specific expertise in strategic planning and coaching leadership teams to improve performance and results. The Interview Doctor sprang from her observation that many candidates need a lot of help making a good impression. So now she coaches candidates looking for jobs, and speaks frequently to groups about career development and successful job search techniques. She has been laid off more times than most people she knows and always landed well. Contrary to public opinion, being laid off can be liberating! Dan Toussant is the managing director of The Interview Doctor, Inc. As a human resource professional with over twenty years of leadership experience, specializing in management and professional recruiting, he also speaks regularly to groups about the job-seeking process, and coaches professionals of any age regarding interviewing skills, resume preparation, and career transition.