商品簡介
This book discusses the many considerations a physician must make prior to transitioning their practice into concierge service. This book includes chapters on business process re-engineering and workflow management, financial considerations, competitive analysis, how to develop a business plan and strategy, how to market the new practice. The author includes patient acquisition and retention strategies as well as adding additional doctors and physician extenders such as nurse practitioners and physician assistants. Appendices include sample employment contracts and how to select and work with consultants.
作者簡介
Maria Todd is an award-winning and internationally respected healthcare business consultant. She is frequently hired to present continuing education workshops, seminars, and keynote addresses for international, national, state, and regional healthcare organizations, investment firms, pharmaceutical and device manufacturers, and medical staff meetings.
She has been consulting and managing medical groups in healthcare since shortly after graduation. She’s intimately familiar with the brand-building power of a successful marketing strategy and leading-edge innovation in healthcare. She built her first concierge medical practices and amenities-based practices internationally in the 1990s. They simply weren’t called "concierge" then, they were called private practices because the alternative was the public health, single-payer system. Maria often says, "If you wait long enough, you see things rotate back through again. I see cycles and recycles in healthcare (like IPAs, and ACOs, for example). We’ll continue to see it until someone breaks the mold. Grab a hammer!"
Maria is the author of several commercially-published, peer-reviewed books on myriad topics in healthcare business management, including the industry’s top books on managed care, physician employment contracting, physician integration and alignment, medical tourism and this latest title on concierge medicine. Her work is easily found all over the Internet.
Maria strives to be accessible to individual practitioners. She maintains a popular website that attracts more than 1000 visitors a day and provides training through her website and private workshops and webinars. She blogs regularly at http://mercuryadvisorygroup.com, contributes actively on LinkedIn, and works one-on-one with clinicians across the country and throughout the world. Through her consulting firm, Mercury Advisory Group, she has been instrumental in building concierge medical practices, clinics and hospitals throughout the USA and abroad. She also works on healthcare projects in the developing world, primarily in Asia and Africa.
Her clients benefit from dozens of checklists, templates, and worksheets that can bring order out of the chaos that accompanies most concierge medicine transition and marketing/promotion projects.
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