滿額折
The Creative Economy
商品資訊
ISBN13：9780141977034
替代書名：創意經濟：好點子變成好生意
出版社：UK Penguin
作者：John Howkins
出版日：2013/11/07
裝訂／頁數：平裝／304頁
規格：20.3cm*13.3cm*1.9cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
But how do you turn creativity into money ? cash, capital and profit? It is not just having a bright idea that counts ? it's what you do with it.
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.
The rules include:
- Invent yourself. Be unique
- Own your ideas. Understand copyright and patents
- Know when to work alone, and when in a group
- Learn endlessly. Borrow, reinvent and recycle
- Exploit fame and celebrity
- Know when to break the rules
Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.
作者簡介
John Howkins is deputy chairman of the British Screen Advisory Council and has worked as a consultant for ABC, IBM, Time Warner, and many other companies and institutions. His previous publications includeMass Communications in China, New Technologies, New Policies, and Understanding Television.
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