商品簡介
New to This Edition
Updated and expanded coverage:
· Culture and communication, in a full chapter (Chapter 3) and new "Understanding Diversity" boxes
· Gender and communication, including gender roles and sexual orientation (Chapter 4)
· The effects of technology and social media on communication, throughout the text and in new "Understanding Communication Technology" boxes
· Communication strategies for career success in an expanded career appendix and new "@Work" boxes
· Tips on effective speaking, with new annotated sample speeches (Chapters 11 through 14)
New design and features:
· Chapter-opening profiles highlighting real-world communication challenges
· Self-assessments for evaluating and improving communication skills
· Checklists in the public speaking chapters, summarizing tips at a glance
· "On Your Feet" prompts for public speaking practice
· Contemporary examples and videos, including a YouTube channel of clips from films, TV shows, ads, and Internet videos that bring communication concepts to life
Support Package (contact your Oxford sales representative or call 800-280-0280 to request these resources)
· Dashboard platform delivers high-quality resources for instructors and students in an intuitive, web-based learning environment and is compatible with mobile devices
· YouTube channel brings communication concepts to life through TV and film clips
· Instructor's Manual and Test Bank on CD or in print
· PowerPointc-based and Prezi slides include quizzes, video links, discussion prompts, class activities, and more
· Companion Website at www.oup.com/us/adler offers free resources for instructors and students
· Now Playing: Learning Communication Through Film
· Student Success Manual
· Bonus chapters available on Mass Communication and on Communication and Service Learning
· Interactive CourseSmart e-book (978-0-19-933854-2)
· Cartridges for course management systems are available as an alternative to Dashboard
作者簡介
Ronald B. Adler is Professor of Communication, Emeritus, at Santa Barbara City College. He is coauthor of Interplay: The Process of Interpersonal Communication, Twelfth Edition (OUP, 2013), Looking Out, Looking In (2014), and Communicating at Work: Principles and Practices for Business and the Professions (2013).
George Rodman is Professor in the Department of Television and Radio at Brooklyn College, City University of New York, where he founded the graduate media studies program. He is the author of Mass Media in a Changing World, Fourth Edition (2012), Making Sense of Media (2001), and several books on public speaking.
Athena du Pre is Professor of Communication at the University of West Florida. She is the author of Communicating About Health: Current Issues and Perspectives, Fourth Edition (OUP, 2014), as well as other books, journal articles, and chapters on communicating effectively in modern organizations.
