The goal of this book is to capture the Chinese way of life, around the year 2012. Just like the American way of life is reflected in the principles of "life, liberty and the pursuit of happiness." The Chinese Way identifies what really means to be the Chinese way of life, especially those dimensions relevant to business. A conscientious reader is asked to use these insights to guide his/her own interaction with specific groups of Chinese in specific context in the future, after the author illustrates with a few examples of how to apply the insights in real life situation.
In sum, the proposed book will attempt to establish the key dimensions of Chinese Way of Life, through a novel three-iteration process. The aim is not to teach readers a simplified set of does and don’ts, instead, the aim is to equip them with a deep understanding of the society they will interact and leave it to them to customize their strategy in a given situation based on such insights.
Min Ding
Ph.D., Marketing (2nd concentration in healthcare management), Wharton School, University of Pennsylvania, 2001
Ph.D., Molecular, Cellular, and Developmental Biology, Ohio State University, 1996
B.S., Genetics and Genetic Engineering, Fudan University, 1989
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