The Responsible Entrepreneur ─ Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors
商品資訊
ISBN13:9781118910757
出版社:John Wiley & Sons Inc
作者:Carol Sanford
出版日:2014/07/14
裝訂/頁數:精裝/224頁
規格:23.5cm*15.9cm*2.5cm (高/寬/厚)
商品簡介
Responsible Entrepreneurs see themselves as actors in systems much larger than their immediate business and its environment, viewing business itself as an instrument for meaningful change on a grand scale. Interested in more than just their own businesses or communities, Responsible Entrepreneurs seek the bold, sweeping moves that can benefit nations, ecosystems, and the planet as a whole.
The Responsible Entrepreneur offers a method for successful social and ecological change, describing means by which any entrepreneur can aspire to and pursue a higher order of work. In particular, The Responsible Entrepreneur describes four archetypes of responsible entrepreneurship:
- Freedom Entrepreneur (Industry Game-Changer)
- Realizing Engineer Entrepreneur (Society Game-Changer)
- Reciprocity Entrepreneur (Culture Game-Changer)
- Regenerative Entrepreneur (Governance Game-Changer)
By understanding the archetype that will best serve their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees) and over 20 more.
Change must be more than an adunct to the business, but must be the business. The Responsible Entrepreneur will engage every entrepreneur in the role and contribution of responsible entrepreneurship.
作者簡介
Carol Sanford is founder and CEO of the Responsible Entrepreneur Institute and Essence Alignment Co., a global consultancy. She has worked with clients such as DuPont, P&G, Intel, Agilent, and Seventh Generation, and has taught at universities including MIT, University of Michigan, and University of Toronto. She blogs for The Economist, CNBC, CSRWire, Stanford Social Innovation Review, and other outlets. She is also the author of the award-winning book The Responsible Business (Jossey-Bass, 2011). She lives in Seattle. For more information, please visit www.carolsanford.com
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