商品簡介
Explains what digital games are, the psychology behind them and how the behaviors learned while playing games can help people become more competitive at whatever they do, from business to parenting. 75,000 first printing.
作者簡介
Aaron Dignan is a founding partner of the digital strategy firm Undercurrent, based in New York, where he advises top executives at global brands like General Electric, PepsiCo, Ford Motor Company, and HBO, helping them define their future in an increasingly technophilic world. His work has been featured in The New York Times, The Wall Street Journal, Forbes, Vanity Fair, Slate.com, and AdAge.
