In 1939 Charles E. Merrill and Winthrop H. Smith came up with a radical idea for investing: democratize the stock marketing and bring “Wall Street to Main Street.” Together they created a company that would earn the trust of small investors by putting their client's interest first. To achieve this they set down a series of guidelines for employees that came to be known as the Principles. While the rest of Wall Street scoffed, Merrill and Smith put their idea into action. Merrill Lynch expanded capital markets and fueled the growth of the American economy after World War II.
In 1974, Winthrop H. Smith Jr. came to work for the company that his late father had co-led for 21 years, starting in the “bull pen” as an entry-level investment banking associate. He rose steadily, working not only in investment banking but also in marketing, human resources, finance, and sales management. But in 2001, Smith chose to end his successful Wall Street career in its 28th year for one simple compelling reason. He believed that the new CEO, E. Stanley O'Neal, did not understand the Principles, nor did he appreciate the nurturing culture and values—known collectively as “Mother Merrill”—that has made the firm one of the most successful and respected companies in the world. Without these in place, Smith was sure the company would falter.
He was right.
Catching Lightening in a Bottle—the first history of Merrill Lynch—traces its impact on the world of finance from the day Charlie Merrill opened his one-man shop in 1914 to the final shareholder meeting prior to its acquisition by Bank of America in 2008.
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。
